After the early death of the head of the family, Erwin Patscheider, in 1977, his wife Isolde continued to run the business. Soon afterwards, in 1986, the oldest son, a passionate ski racer at the time, took over the running of the small department store. Over the following years, Franz gradually turned the family business into a specialist retailer for sportswear, leisure fashion and traditional costumes.

His ideas constantly introduced new innovations to Serfaus as an internationally popular skiing and holiday destination. Especially the concept of the check-in shop at the valley station of the Komperdell cable car line and the take-off centre by the halfway station, with their wide range of services for the resort guests, was an innovative new idea for improving the holiday experience of visitors to Serfaus. Another shop was added practically every year, always also with the aim of creating long-term jobs in the region.

We don't stand still!

Patscheider Sport explores new avenues

A journey begins
First branch in Fiss
Opening of sports shop in Komperdell
Opening of first snowboard shop
Opening of shop at the check-in
Check In rental and depot
Opening of the Snow & Fun Centre at the take-off shop next to the halfway station
Opening of S1 centre
Expansion and upgrading of shop at the check-in
Modernisation of the main Patscheider shop and opening of "The Style"
Patscheider Haus Sport- and Fashion Store Serfaus
Opening of X-Trees high ropes park
X-Trees forest rope park Serfaus
Opening of Peep Shop, the Mitbringsl shops in Serfaus and Fiss, and Bsundrix
Peep Shop Serfaus, snowboard, freeski, freeride, streetstyle fashion
Opening of Mitbringsl Lodge and S'Ladele
Patscheider Sport s'Ladele shop, tyrolean specialties
Acquisition of the Serfaus lido
Swimming Pool Serfaus

Takeover of "Haus Lenz"

Opening of the Lenz discounted product shop and "The Styles"

Eröffnung ON Shop by Patscheider

The Styles shop Serfaus

The third generation of the family took over the running of the business, which is now managed by Pia Patscheider

Almost 70 years 
of Patscheider 
We are looking forward to an exciting and innovative future!