Futuristic, enjoyable & unique

The S1 is located directly next to the cable car underground station in Serfaus

The S1 centre sets new benchmarks – and does so in an absolute prime location: situated in the middle of Serfaus, right below the Komperdell cable car line, the futuristic building is already an attraction on its own. At the S1, you'll find everything that makes outdoor sports in Serfaus-Fiss-Ladis so special:

  • "Happy Feet" - Patscheider's boot fitting service
  • The latest outdoor fashion for all seasons and weather
  • In the summer, hiking equipment and accessories
  • In the winter ski drop-off point for servicing
  • New: binoculars hire in cooperation with Swarovski Optik

Our ambitions team will give you excellent advice; we offer you the best prices and super terms at the pole position of mountain life in Serfaus.


Architectural highlight

Alpine lifestyle on a completely new level

Unique inside and out: the S1 was designed by the architect Klaus Mathoy and developed in cooperation with Franz Patscheider. Daring, avant-garde and visionary, this fascinating building complex is reminiscent of a futuristic ski jump ramp – an intentional resemblance, as you'll be setting off from here, right next to the S1 in Serfaus, on your unforgettable skiing adventure in the sunny plateau's skiing dimension.

In the course of the construction work, the underground entrance was also redesigned and no longer involves stairs, making it family-friendly. The ticket hall and the expansive forecourt were also modernised. In addition, the S1 also offers emergency medical care and even has a helicopter landing pad on the roof.

Winter in Serfaus-Fiss-Ladis

The right ski equipment from Patscheider

At the S1 centre, you'll find everything you need for your next ski holiday – whether perfect fitting ski boots, helmets, googles, gloves or clothing. Our staff are happy to advise you and can, of course, also recommend a few ski routes.

Brands at the S1

Shopping reinvented

Unique style, optimum functionality and reliable top-quality: at the S1, we offer exclusive brands, the latest fashion and outdoor looks as well as sportswear for all seasons.

Sports equipment & fashion

More Patscheider shops near you

Whether our ski hire service at the halfway station or our in-house mountain bike test riding centre: discover Patscheider's other branches in Serfaus.