Reopening in the winter of 2022/23

Patscheider Sport & fashion

We love to equip the best with the best. From the winter of 2022 onwards, we will as usual be at your service again at Untere Dorfstrasse 27. Just in time for the start of the season, you'll find all the winter sports equipment you need here.

First-class skis, skate-sets and snowboards, perfectly fitting ski and hiking boots, ski goggles or protectors – you can find all of these and much more in the sports department in the basement. Our hire shop not only offers skis and snowboards for hire but also snowshoes for your next winter hike.

You'll find high-quality and exclusive ski and leisure fashion on the first floor. From functional sportswear to casual outdoor wear or elegant fashion – our sales assistants will be happy to help you put together the outfit that's perfect for you. 


Patscheider fashion – find the latest trends of serfaus

Highlights of our fashion department

The latest designs, individual styles and international top brands for women, men and children: in our fashion department, our employees provide the best advice for highquality highlights on the mountain and in your free time.

In summer you will find everything you need for hiking here: from functional outdoor fashion, backpacks and sunglasses to hats and water bottles. With our selection of swimwear, you are perfectly equipped for a day at the Serfaus outdoor pool. In winter you are guaranteed to cut a fine figure on and off the slopes with exclusive ski and outdoor clothing as well as selected accessories from head to toe.

Patschedier Fashion Department

Our Top Brands

From exclusive top brands such as Moncler, Sportalm or j. Lindeberg to high-class outdoor clothing from Aztech, Kjus, Spyder and many more: You are guaranteed to find what you are looking for in the Patscheider House. Discover the best brands from internationally acclaimed top manufacturers, first-class ski innovations and reliable equipment. Are you finding it difficult to make a decision when it comes to the variety of brands? Our shop staff will be happy to advise you!


The Italian fashion label has its roots in mountaineering in the French Alps. What is now indispensable as a lifestyle brand in the alpine sports sector has a long tradition. As early as 1952, the French manufacturer of mountain sports articles René Ramillon founded the company Moncler. Together with other legendary alpinists and mountaineers like Lionel Terray - who outfitted the expedition team of the K2 first ascent - Moncler developed clothing and camping gear for extremely cold climates. The first down jackets for miners were produced in Alpine factories as early as 1954. Moncler also outfitted the French alpine ski team at the 1968 Winter Olympics. In the 1980s, the brand finally changed from a manufacturer of professional mountaineering equipment and practical, technological functional clothing to a lifestyle brand and status symbol, both on and off the ski slopes.

The Mountain Studio

The former Austrian ski legend and racer Marcel Hirscher together with the Peak Performance founders, Stefan Engström and Peter Blom, brought the Mountain Studio brand to life. The Mountain Studio attaches great importance to authentic and highly functional premium ski and outdoor clothing, in the development of which true mountain experts pass on their experience. The Mountain Studio stands for outstanding, timeless and, above all, durable products that have been developed for a wide range of uses and are perfect for skiing as well as other outdoor activities, travel or everyday life and protect you on all your adventures and for a long time should accompany.


Former alpine skier and 16-time Olympic medalist Lasse Kjus describes founding his brand as his greatest achievement. His greatest wish was to develop better ski clothing with improved functionality - especially for skiers who experience the mountain in all weather conditions. His experience inspired innovations for sophisticated and multifunctional materials that regulate body temperature, offer freedom of movement and ensure exceptional comfort. The products impress with a timeless, elegant design combined with functionality and many technical features. If you've always wondered how to pronounce the brand Kjus correctly - here's the solution: [shü-ss]

Outdoor und Mode

Discover our other shops