We love to equip the best

Patscheider fashion

Just in time for the start of the season you will find everything here for your next sporting experience. First-class ski clothing of highquality brands and functional wear from head to toe, sunglasses and many other accessories - this and much more awaits you in the fashion department on the 1st floor.

Our Patscheider OUTLET department also awaits you here with high-quality and exclusive ski, hiking and leisure fashion at bargain prices. From sporty, functional and casual to elegant - we offer you everything you need for a perfect outdoor outfit. Let us advise you over a cup of coffee - we look forward to your visit.

Patscheider fashion – find the latest trends of serfaus

Highlights of our fashion department

The latest designs, individual styles and international top brands for women, men and children: in our fashion department, our employees provide the best advice for highquality highlights on the mountain and in your free time.

In summer you will find everything you need for hiking here: from functional outdoor fashion, backpacks and sunglasses to hats and water bottles. With our selection of swimwear, you are perfectly equipped for a day at the Serfaus outdoor pool. In winter you are guaranteed to cut a fine figure on and off the slopes with exclusive ski and outdoor clothing as well as selected accessories from head to toe.

Patschedier Fashion Department

Our Top Brands

From exclusive top brands such as Moncler, Sportalm or j. Lindeberg to high-class outdoor clothing from Aztech, Kjus, Spyder and many more: You are guaranteed to find what you are looking for in the Patscheider House. Discover the best brands from internationally acclaimed top manufacturers, first-class ski innovations and reliable equipment. Are you finding it difficult to make a decision when it comes to the variety of brands? Our shop staff will be happy to advise you!

Collect moments - not things!Collect moments - not things!

Hiking with a green footprint

Enjoy and experience great days with the whole family on our beautiful hiking trails in the mountains of Serfaus-Fiss-Ladis. We offer a sustainable and future-oriented option - the best hiking equipment for your children for hire.

We are starting our kid’s hiking eqiuipment rental this summer. Please get in touch with us in advanced - either via email or call us directly- so we can make sure that the right size for your child is available during the your vacation!

Nachhaltig denken - Genieße und erlebe tolle Tage mit der ganzen Familie auf unseren wunderschönen Wanderwegen in den Bergen von Serfaus-Fiss-Ladis. Wir bieten eine nachhaltige und zukunftsorientierte Möglichkeit – bestes Wanderequipment für deine Kinder im Verleih.

Diesen Sommer starten wir mit dem Kinderwander-Verleih. Bitte informiere dich vorab über die verfügbaren Größen in unserem Shop telefonisch oder gerne per Mail, damit wir sicherstellen können, dass auch der richtige Schuh für dein Kind zu eurer Urlaubszeit vor Ort da ist!


Especially with our little adventurers, the need for new stuff is unavoidable - if the hiking boots fit perfectly one year, they are often too small the next year! We would therefore like to offer you an uncomplicated and, above all, sustainable solution for your children. With our kid's hiking shoe rental service, you can rent a perfectly fitting pair every year. This way we can save resources together and it also makes your luggage easier. And if the shoe ever pinches, an exchange is possible at any time in our Patscheider shop.

In addition, we also offer a rental for children for:

  • backpacks
  • rain poncho
  • hiking sticks


The Italian fashion label has its roots in mountaineering in the French Alps. What is now indispensable as a lifestyle brand in the alpine sports sector has a long tradition. As early as 1952, the French manufacturer of mountain sports articles René Ramillon founded the company Moncler. Together with other legendary alpinists and mountaineers like Lionel Terray - who outfitted the expedition team of the K2 first ascent - Moncler developed clothing and camping gear for extremely cold climates. The first down jackets for miners were produced in Alpine factories as early as 1954. Moncler also outfitted the French alpine ski team at the 1968 Winter Olympics. In the 1980s, the brand finally changed from a manufacturer of professional mountaineering equipment and practical, technological functional clothing to a lifestyle brand and status symbol, both on and off the ski slopes.

The Mountain Studio

The former Austrian ski legend and racer Marcel Hirscher together with the Peak Performance founders, Stefan Engström and Peter Blom, brought the Mountain Studio brand to life. The Mountain Studio attaches great importance to authentic and highly functional premium ski and outdoor clothing, in the development of which true mountain experts pass on their experience. The Mountain Studio stands for outstanding, timeless and, above all, durable products that have been developed for a wide range of uses and are perfect for skiing as well as other outdoor activities, travel or everyday life and protect you on all your adventures and for a long time should accompany.


Former alpine skier and 16-time Olympic medalist Lasse Kjus describes founding his brand as his greatest achievement. His greatest wish was to develop better ski clothing with improved functionality - especially for skiers who experience the mountain in all weather conditions. His experience inspired innovations for sophisticated and multifunctional materials that regulate body temperature, offer freedom of movement and ensure exceptional comfort. The products impress with a timeless, elegant design combined with functionality and many technical features. If you've always wondered how to pronounce the brand Kjus correctly - here's the solution: [shü-ss]

Outdoor und Mode

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