at once

S1: one centre and countless offers.

At S1 you can find a sensational combination of everything winter in Serfaus-Fiss-Ladis has to offer, and more: the latest winter fashion for on- and off-piste, out of this world cuisine with an unparalleled view of the mountains, a renowned ski school, ski passes available for presale, a ski lift to take you straight to the adventures of the ski resort of Serfaus-Fiss-Ladis. S1 sets Austrian standards! What is more, it does so from a top location, namely at the heart of Serfaus, just below the Komperdell ski lift.



Both in and out, this is beyond compare: the S1 centre was designed by Architect Klaus Mathoy and developed in conjunction with Franz Patscheider. It takes alpine living to a whole new level: with its bold, progressive, and visionary design, this fascinating architectural complex evokes the image of a futuristic launch pad. As the S1 marks your start into an unforgettable ski adventure in the ski destination on the sunny Serfaus plateau, this comparison is not even that far off. During construction, the underground station was also redesigned to make it more accessible and family friendly. The ticket hall and spacious square in front of the building were modernized too. Moreover, the S1 complex now provides medical care and a helipad on the roof in preparation for any eventuality.


More service. More comfort. More choice.

Our range of offers does not only benefit holidaymakers; also locals enjoy this world of experience as a new venue for shopping and fashion, sports, exquisite cuisine, and all-round service. This much is certain: with S1, initiator and entrepreneur Franz Patscheider has created an ingenious concept with perfect infrastructure and the potential to become the second town centre of Serfaus.


  • Fashion trends and top brands for women, men, and kids
  • Delicious highs and a cuisine to experience
  • Professional ski school for all levels
  • Appealing architecture in a top location
  • Direct access to the Komperdell ski lift and the entire Serfaus-Fiss-Ladis ski resort

at S1

S1: rethinking shopping.

Become an alpine trendsetter to shine at all occasions with S1. Come here, if you are looking for individual style, perfect functionality, and reliable quality. Our S1 centre fuses exclusive brands, most recent fashion trends and seasonal sports gear with excellent advice from keen experts and top conditions at the pole position of the Serfaus mountain experience


Google Street View and virtual tour.

To give you a glimpse of the unique world Patscheider has to offer, we have created a virtual tour for you. You should also check us out on Google Street View to ensure you will find your way to our store and the largest selection of sports equipment, fashion, and the most recent skiing trends.

Klicken um Streetview
zu starten


Find our contact details below.

We will gladly answer your questions and help you with any needs or concerns you may have. Please write an email or contact us by phone. We look forward to meeting you and seeing you explore our comprehensive range of offers. Detailed information about how to best arrive is provided here

Dorfbahnstrasse 79,
6534 Serfaus