● Currently closed Shwo more
  • Winter 07:30 – 10:0011:30 – 16:00 Monday to Saturday
  • Summer 08:00 – 10:0012:00 – 16:00 Monday to Friday, Saturday open only in the morning


A taste of Tyrol. Delicious.

The best of what the variety of Tyrolean cuisine has to offer presented in one place, our Ladele, and waiting to be discovered: valuable spirits, schnapps and brandy, fine and herbal liqueurs, as well as authentic South Tyrolean grappa testify to the Tyrolean art of traditional distillation, while sweet delicacies such as homemade chocolate, syrups made from local fruit and jams cooked according to old recipes entice the sweet tooths and snacks await those with a hunger for hearty food. Come enjoy the variety of products from the “Tirol geniessen” brand exclusively available at our shop. Shop at the Ladele in Serfaus and get a taste of Tyrol.

  • Fine liquors and delicious schnapps from Tyrolean distilleries
  • Local syrup and jam specialities
  • Handmade temptations
  • Selection of hearty Tyrolean snacks


Google Street View & Virtuelle Tour

To get a glimpse of the unique world Patscheider has to offer, check us out on Google Street View and make sure to find your way to our store and the largest selection of sports equipment, fashion, and, of course, the best of local delicacies and souvenirs from Serfaus-Fiss-Ladis.

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at the s'Ladele

Tirol geniessen: the No. 1 brand available at the Ladele.

This is the taste of Tyrol! With Tirol geniessen, a brand has been created to capture the value of Tyrolean tradition. It brings both visitors and locals closer to the Tyrolean cuisine and strengthens the awareness of the value of our precious nature. A lot of time, love, and patience is invested to cultivate the basic ingredients for our products, which are processed according to old recipes and tradition by select family-run businesses, before they end up on our shelves: “Mahlzeit!” and enjoy your shopping experience in our Ladele in Serfaus.


How to get a taste of Serfaus.

We will gladly answer your questions and help you with any needs or concerns you may have. Please write an email or contact us by phone. We look forward to meeting you and seeing you explore our comprehensive range of offers. Detailed information about how to best arrive is provided here.